Recentering Globalization: Popular Culture and Japanese TransnationalismDuke University Press, 2002/11/08 - 286 ページ Globalization is usually thought of as the worldwide spread of Western—particularly American—popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokémon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation—the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan’s cultural power in light of decentering globalization processes and demonstrates how Japan’s extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region. Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan’s "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture (especially Hong Kong’s) is received in Japan. Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies. |
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... Asian Mo- dernity : Media Consumption of ' Asia ' in Japan " positions : east asia cultures critique 10 , no . 3 ( 2002 ) . Finally , I would like to share the pleasure of this accomplishment with my wife and daughter , Michiyo and Lina ...
... Asia in the age of globalization Something unexpected has happened . Japan is beloved in Asia ! To whit : " Export ... East and Southeast Asia that the above - mentioned media coverage might not sound as remarkable as it actually is ...
... East and Southeast Asia has advanced a stage further . The Japanese and other Asian media industries are systematically and collaboratively promoting a wider range of Japanese popular culture for the routine consumption of youth in ...
... East and Southeast Asia . In 1997 the Japanese Ministry of Posts and Telecommunication for the first time established a committee to report on the promotion of commercial exports of Japanese TV programs ( Japanese Ministry 1997 ) . The ...
... Asia , enter the West ) is a well - known late - nineteenth - century ... Asian solidarity in resisting Western imperial domination ) . Takeuchi ( 1993 , 103 ) ... East Asian Co - Prosperity Sphere , 7 pro- mulgated in this period , was a ...
目次
1 | |
Cultural globalization reconsidered | 23 |
The discourse on Japan in the global cultural flow | 51 |
3 Localizing Japan in the booming Asian markets | 85 |
Japanese TV dramas in Taiwan | 121 |
Nostalgia for different Asian modernity | 158 |
6 Japans Asian dreamworld | 199 |
Notes | 211 |
References | 233 |
Index | 261 |