Super Media: A Cultural Studies ApproachSAGE Publications, 1989 - 283 ページ Selected as One of Media & Values' Best Books Using varying approaches, researchers have tried to capture the actual dynamics and role of media in culture and society, but do we really understand this relationship? Super Media introduces and illustrates the newly emerging cultural studies approach to understanding the media in society. Drawing from both humanities and the social sciences, cultural studies centers its analysis in text, meaning, representation, interpretation, conflict, ideology, hegemony, and culture. In his analysis, Michael Real first provides a critical review of previous traditions of media research and theory--illustrated with tables and comparative charts--and then reintegrates media study around cultural studies. He then presents extensive case studies that illustrate the concepts and theories of the cultural studies approach. Included are the most widely available expressions of culture in history: the Olympics, superpower politics, Oscar-winning films, prime time television, and other transnational cases. Original in perspective, Super Media examines top research in media communication and provides a synthesis between research and the media experiences that affect people's everyday lives. The result is a provocative volume that will provide useful insights to professionals and advanced students in all areas of communication and popular culture. --Publisher description.\ |
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Academy Awards activities aggression Amy Heckerling analysis Angeles anticommunism assassination athletes audience behavior Bill Cosby broadcast Carey celebrity codes Cold War Cold War ideology conflict consciousness Cosby Show countries create critical cultural studies Desperately Seeking Susan direct directors dominant ideology economic effects ethnicity example experience expression female characters female-directed gender genre hegemony Hollywood human interpretation Jack Flash Johnny Dangerously major male characters male-directed films mass communication mass media meaning media event men's films messages Moscow movie mythic myths newspapers North occupations Olympic boycott Olympic Games Olympic media coverage Olympic television Oscars percent play popular culture portrayals present Princess Leia production Reagan reporting ritual role scenes semiotic sense social society Soviet press Soviet Union stereotypes Steven Spielberg structure Summer Games super media superpower symbolic theory tion traditional UNESCO United viewers women women's films Yentl