Advertising that sells: strategi sukses membawa merek anda menjadi pemimpin pasar

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Gramedia Pustaka Utama, 2006 - 390 ページ
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Kredo1 Creative that Selis Selling Jualan Dodolan
3
Kredo2 Single Message Simple Segmented Focus
15
Kredo3 Be Controversial Be Different Big Idea
25
Kredo4 QCD + Flexibility Extraordinary Value
45
Kredo5 Serve with the Heart
59
Kredo6 Create Intimacy Build AgencyClient Chemistry
73
Kredo7 Sleep with Clients Listen to Their Needs Wants
85
Kredo8 Make Your Clients Success First
95
Maintaining Success in the Hypercompetitive Market
183
Use Consumer Insight Smartly Ali Start from Eyes
203
Break Old Rules of the Game Think Out of the Box
229
Use Smart Celebrity Endorsers
257
Winning Mind Share Through a Getting Out of the Crowd Strategy
281
Great Product Differentiation that Matter
303
Great Company Behind the Success Company
317
Dari Sablon ke TV Comm
319

Kredo9 Client Lifetime Loyalty Leads to Sustainable Profit
113
Bringing the Small Brands to the Top
123
Unlearn the Past Be Visionary
125
Creating Blue Ocean Advertising Strategy Winning Uncontested Competition
147
Innovate Your Product Educate Your Market
165
Membangun Mesin Pertumbuhan
335
Dari Krisis Terbitlah Sukses
353
Penutup
375
Indeks
379

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