Recentering Globalization: Popular Culture and Japanese TransnationalismDuke University Press, 2002/11/08 - 288 ページ Globalization is usually thought of as the worldwide spread of Western—particularly American—popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokémon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation—the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan’s cultural power in light of decentering globalization processes and demonstrates how Japan’s extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region. Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan’s "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture (especially Hong Kong’s) is received in Japan. Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies. |
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... Hong Kong to China in July 1997 , further fanned the flames of the interest in the popular culture of a “ modern ... stars such as Jacky Cheung , Andy Lau , Leslie Cheung , and Kaneshiro Takeshi ( Jin Cheng Wu in Chinese pronunciation22 ) , ...
... ( Hong Kong ) guys " mark a new trend . Japanese fandom of Hong Kong pop stars In the course of my research in Japan , I discovered that the Japanese promo- tion of Hong Kong popular culture has left its twisted mark on the way in which ...
... Hong Kong . Furthermore , while showing the possibility of transcending Japan's denial of coevalness with Hong Kong ... stars.31 How- ever , in such a conception , other Asian nations are still reduced to entities that are undifferentiatedly ...