Recentering Globalization: Popular Culture and Japanese TransnationalismDuke University Press, 2002/11/08 - 288 ページ Globalization is usually thought of as the worldwide spread of Western—particularly American—popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokémon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation—the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan’s cultural power in light of decentering globalization processes and demonstrates how Japan’s extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region. Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan’s "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture (especially Hong Kong’s) is received in Japan. Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies. |
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... Japanese popular music and TV programs in Asian regions . The spread of Japanese popular culture “ has occurred with virtually no effort on the Japa- nese side : the East Asian middle class took note of Japanese popular culture and ...
... Japa- nese cultural export to Asia is no exception to this rule of transnational cultural flows . While Japanese media industries are not very much con- vinced of the exportability of Japanese audiovisual products other than animation ...
... Japa- nese media coverage about the influx of Japanese popular culture into South Korea and the overall tone of the ... Japa- nese popular culture by Taiwanese youth works only to intensify Japanese nostalgic desire for legitimizing ...