Recentering globalization: popular culture and Japanese transnationalism
Duke University Press, 2002 - 275 ページ
Globalization is usually thought of as the worldwide spread of Western—particularly American—popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokémon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation—the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan’s cultural power in light of decentering globalization processes and demonstrates how Japan’s extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region.
Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan’s "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture (especially Hong Kong’s) is received in Japan.
Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies.
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The most famous one is "Datsuo nyuo" (Escape the West, enter Asia), an
inversion of "Datsua nyuo." Others, cautious of excluding the United States,
advocate "Nyuo nyua" (Enter the West and Asia), "Datsua nyuyo" (Escape Asia,
enter the ...
5 As a non- Western society that has achieved a degree of modernization
comparable to or higher than the West, Japan appears to be an extreme example
of successful domestication of the West. It therefore is seen as subverting the very
Too much preoccupied with a rivalry between Japan and the West in analyzing
Japanese experience of cultural indigenization, Brannen s argument regards the
Japanese cultural and historical context as given and everlasting. As corollary of