Recentering Globalization: Popular Culture and Japanese TransnationalismDuke University Press, 2002/11/08 - 288 ページ Globalization is usually thought of as the worldwide spread of Western—particularly American—popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokémon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation—the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan’s cultural power in light of decentering globalization processes and demonstrates how Japan’s extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region. Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan’s "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture (especially Hong Kong’s) is received in Japan. Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies. |
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... Maribeth ( Kyūseichō Ajia nerau ongaku sangyō 1994 ) . It was the huge size of the Chinese population in Asia that most enticed Japanese media industries in its search for pan - Asian pop idols . A Localizing " Japan " 101.
... pan - Asian pop idols have only been , at best , partially successful . In entering Asian markets with these localizing strategies , Japanese recording companies and talent agencies did . not expect immediate returns on their investment ...
... Asian " in his next album , Orientalism ( 1991 ) . He had come to realize that his trademark style — the subtle and ... pan - Asian popular music icons with the Japanese initia- tive ( Ongaku sangyo wa Ajia meja o mezasu 1992 , 12 ) ...