Recentering Globalization: Popular Culture and Japanese TransnationalismDuke University Press, 2002/11/08 - 288 ページ Globalization is usually thought of as the worldwide spread of Western—particularly American—popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokémon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation—the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan’s cultural power in light of decentering globalization processes and demonstrates how Japan’s extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region. Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan’s "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture (especially Hong Kong’s) is received in Japan. Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies. |
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... idol boom of the late 1970s and early 1980s , but has also pushed the industry to apply the well - worn techniques of manufacturing pop idols in other Asian markets . The value of idols does not necessarily lie in any distinctive ...
... idols since the 1970s . However , the recent popularity of Japa- nese programming in Asia rests on a much broader ... pop idols there ( Nihon otaku to yobitai hitobito 1996 ) . The Japanophiles , now in their late 30s , reported that ...
... idols disposed Japanese media to interpret the rise of idols in other Asian countries in terms of a retrospective sense of déjà vu . Another prevalent trope of Japanese media representation of Asian female pop idols is hajimetenanoni ...