Recentering Globalization: Popular Culture and Japanese TransnationalismDuke University Press, 2002/11/08 - 288 ページ Globalization is usually thought of as the worldwide spread of Western—particularly American—popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokémon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation—the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan’s cultural power in light of decentering globalization processes and demonstrates how Japan’s extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region. Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan’s "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture (especially Hong Kong’s) is received in Japan. Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies. |
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... pop music significantly stimulated Japan's awareness of its Asian identity . In this regard , an intriguing statement appears on the cover of an edited volume entitled Poppu Eijia ( Pop Asia ) ( 1990 ) , " The popular music of Asia ...
... pop " -Asian popular music illuminates the common act of producing local culture through cultural indigenization and hybridization . For one thing , the West's dominant cultural power , underlining the shared experience of cross ...
... pop idols is hajimetenanoni natsukashii ( some- thing new in a " retro " kind of way ) .20 One music critic , Uchimoto Jun'ichi ( 1995 , 120 ) , writes that one of the main reasons why Japanese are attracted to Asian female singers is ...