The Functional Foods Revolution: Healthy People, Healthy Profits?Earthscan, 2001 - 313 ページ * The first book to examine the revolution sweeping across the global food industry: foods that promote human health, such as Olestra * Penetrating analysis which shows that, to succeed, the 'functional foods' revolution requires a radical restructuring of the entire industry * A critical crossover issue for business interests, scientific probity and public health - like GM foods * An indispensable book for all involved in the industry, the science and in public health Foods that promote human health—“functional foods" or nutraceuticals—have caught the imagination of the global food industry. Already the public are familiar with the cholesterol-lowering margarine Benecol, the probiotic drink Yakult and the "fat-free fat" Olestra. All the household-name companies are developing functional foods as a key driver in their global strategies—chasing new markets and bigger margins. But the issues presented are complex and difficult. Distinguishing hype from real hope, the authors explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical: nothing less than a new business model of what they term a "Healthful Company". |
目次
functional food world? | 34 |
3 | 55 |
4 | 66 |
risk for functional food | 78 |
Health claims and functional food | 97 |
The Unfolding of the Functional Foods | 129 |
67 | 146 |
8 | 159 |
9 | 191 |
industry | 205 |
Becoming a Healthful Company | 263 |
Summary of the UK code of practice on health | 283 |
Notes | 289 |
295 | |
307 | |
foods? | 179 |
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Actimel advertising Aviva become Benecol brand breakfast cereals calcium cancer cent Chapter cholesterol cholesterol-lowering concept consumers consumption coronary heart disease dairy company dairy products diet dietary fibre Dietary Guidelines dietary supplements drug Europe European example Finland Finnish food and health food companies food industry food policy food products foods and beverages foods and nutraceuticals functional food market functional food science functional foods revolution global health benefits health claims Healthful Company healthy eating healthy-eating revolution Heasman ingredients innovative intake Japan Japanese Journal juice Kellogg lactic acid bacteria Lactobacillus launch lycopene margarine McNeil million Nestlé Novartis nutraceuticals nutrient Nutrition Business nutrition policy potential probiotic promotion public health Raisio Raisio Group reduce the risk regulation regulatory risk factors risk reduction role saturated fat scientific Soft drink stanol ester strategy Synbiotic tion tomato Unilever Valio vitamins whole grain Yakult yogurt