The Commodification of Textual Engagements in the English Renaissance
Routledge, 2016/12/05 - 182 ページ
An investigation into the ways in which early modern books were advertised, this study argues that those means of advertisement both record and help to shape social interactions between people and books. These interactions are not only fascinating in themselves, but also demonstrably linked to larger social phenomena, such as human commodification, the development of English nationalism, the increasingly unruly proliferation of literacy, and changing conceptions of literature. Within the context of recent developments of new textualism and new economic criticism, Saenger's approach makes use of formalist strategies of genre recognition as well as new historicist connections between social history and art. In this study Saenger illustrates his general account of the formal properties of front matter-titles and subtitles, prefatory epistles, and commendatory verses-with engaging readings of specific examples, including Feltham's Resolves, A Myrrovre for Magistrates, and Sidney's Arcadia. He explores the several ways in which paratextual authors sought to involve the reader in various active roles vis à vis the main text, whether those books were prose fiction or translated continental sermons. Some particular attention is devoted to printed drama, both because dramatic texts present printers with a unique set of challenges and because those texts have often been misread in recent criticism. This book offers a much-needed analysis of profound transformations-not only to the book trade as an industry, but also to the very concepts of reading and authorship-in an age which saw the relatively brief coincidence of ancient marketing strategies and systems and the burgeoning market of the mechanically reproduced text.
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actual advertising allegorical argued Astrophil audience authorship Baldwin book trade booksellers British Library century collaborative commendatory poems commodification common concept Copland culture dedicatee dedicatory epistle diegesis diegetic discourse Douglas Brooks dramatic early modern books early modern English edition Elizabethan England English epigram epistle dedicatory example fact Feltham Figure Folio frame front matter frontispiece genre Gorboduc Gower haue idea implied reader important Imprint Jonson kind Latin liminality literary criticism literature Magistrates main text Markham Marotti Masten metaphor Mirror Mirror for Magistrates Momus monologues Myrrovre narrative Nashe Nashe’s original Owen Feltham pamphlet paratext patron Pericles personified phrase play poetry prefatory letter presented printers prose links publication publisher quarto readership reading recent criticism reference Renaissance Reproduced by permission rhetoric satirical sermons Shakespeare Sidney Sidney’s simply subtitle suggests textual title pages transformed translation Trevor Ross trope variety Vrines William Baldwin woodcut words writing Yorkshire Tragedy