Recentering Globalization: Popular Culture and Japanese TransnationalismDuke University Press, 2002/11/08 - 286 ページ Globalization is usually thought of as the worldwide spread of Western—particularly American—popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokémon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation—the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan’s cultural power in light of decentering globalization processes and demonstrates how Japan’s extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region. Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan’s "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture (especially Hong Kong’s) is received in Japan. Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies. |
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... Asian popular culture . The analysis will show the various ways in which ... nations as " modern " cultural neighbors . Across the Asian region , vast ... Asia " in a time – space context in which cultural similarity , developmental ...
... country's conscious self- Orientalizing discourse , a narrative that at once testifies to a firm incorpora- tion into , and a ... Asian countries . In other words , the complicity between Western Orientalism and Japan's self- Orientalism ...
... Asian solidarity in resisting Western imperial domination ) . Takeuchi ... countries and “ Japan " and " Asia " became two separate entities in ... Asian nations , I would suggest , mostly in terms such as “ similar but superior , " or ...
... Asian countries was necessary for any confirmation of Japan's superior position in the region , a confirmation that would sustain Japan's bid for the same status as that of Western imperial powers . At the same time , Japan's mission ...
... Asia , which had previously been the main region for Japanese colonial expansion , but has also focused on the economic aspect . Here , the issue of Japan's war compensation for Asian countries was not dealt with as an opportunity for ...
目次
1 | |
Cultural globalization reconsidered | 23 |
The discourse on Japan in the global cultural flow | 51 |
3 Localizing Japan in the booming Asian markets | 85 |
Japanese TV dramas in Taiwan | 121 |
Nostalgia for different Asian modernity | 158 |
6 Japans Asian dreamworld | 199 |
Notes | 211 |
References | 233 |
Index | 261 |