Recentering Globalization: Popular Culture and Japanese TransnationalismDuke University Press, 2002/11/08 - 286 ページ Globalization is usually thought of as the worldwide spread of Western—particularly American—popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokémon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation—the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan’s cultural power in light of decentering globalization processes and demonstrates how Japan’s extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region. Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan’s "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture (especially Hong Kong’s) is received in Japan. Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies. |
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Popular Culture and Japanese Transnationalism Koichi Iwabuchi. other Asian nations naturally conferred upon Japan a mission to rid Asia of Western imperial domination and to itself civilize other Asians instead ( Peattie 1984 ; Lebra ...
... culture , changed from " imitation , " which connoted Japan's inferior status , to “ domestication ” or “ appropriation , ” which emphasized the active agency of the Japanese ( see Tobin 1992b ) . To the extent that Japanese cultural ...
Popular Culture and Japanese Transnationalism Koichi Iwabuchi. " the local " and " the foreign " ( the West ) is not ... cultural flows induce Japan to encounter familiar but different modes of Asian indigenized modernities in both ...
... Japanese popular culture in Asia . It is claimed that the appeal of Japanese popular culture lies in its subtle indigenization of American popular culture , making it suitable to “ Asian tastes , ” and that therefore Japan has had a ...
Popular Culture and Japanese Transnationalism Koichi Iwabuchi. These informants were selected mostly through personal ... cultural resonance through Japanese TV dramas and Hong Kong pop stars , respectively . Chapter 3 is particularly ...
目次
1 | |
Cultural globalization reconsidered | 23 |
The discourse on Japan in the global cultural flow | 51 |
3 Localizing Japan in the booming Asian markets | 85 |
Japanese TV dramas in Taiwan | 121 |
Nostalgia for different Asian modernity | 158 |
6 Japans Asian dreamworld | 199 |
Notes | 211 |
References | 233 |
Index | 261 |