Recentering Globalization: Popular Culture and Japanese TransnationalismDuke University Press, 2002/11/08 - 286 ページ Globalization is usually thought of as the worldwide spread of Western—particularly American—popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokémon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation—the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan’s cultural power in light of decentering globalization processes and demonstrates how Japan’s extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region. Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan’s "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture (especially Hong Kong’s) is received in Japan. Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies. |
この書籍内から
検索結果6-10 / 63
... articulated in multiple ways through the unpredictable dynamic of uneven global cultural encounters . In this dynamic context of the 1990s , Japan encounters “ Asia ” as a mod- ernized cultural neighbor vis - à - vis a common but ...
... articulate the juxtaposed sameness and difference among contemporaneous indigenized modernities in East and Southeast Asia . The intricacy and disjunctiveness of emerging intra - Asian popular cul- tural flows under globalizing forces ...
... articulated by a distinct “ Japanese- ness ” in popular cultural forms , designed to raise Japan's position in Asia and to ( re ) assert Japan's cultural superiority . On the other hand , the simultaneous achievement of capitalist ...
... articulated in terms of indigenized modernity . In chapter 1 , I present theoretical reconsiderations concerning Japanese transnational cultural power . By presenting an over- view of the development of Japanese active involvement in ...
... articulated in the favorable consumption of the media texts of neighboring countries . My focus is the media flows among Japan , Taiwan , and Hong Kong . Apart from time and funding considerations , I did not include South Korea in my ...
目次
1 | |
Cultural globalization reconsidered | 23 |
The discourse on Japan in the global cultural flow | 51 |
3 Localizing Japan in the booming Asian markets | 85 |
Japanese TV dramas in Taiwan | 121 |
Nostalgia for different Asian modernity | 158 |
6 Japans Asian dreamworld | 199 |
Notes | 211 |
References | 233 |
Index | 261 |