Recentering Globalization: Popular Culture and Japanese TransnationalismDuke University Press, 2002/11/08 - 286 ページ Globalization is usually thought of as the worldwide spread of Western—particularly American—popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokémon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation—the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan’s cultural power in light of decentering globalization processes and demonstrates how Japan’s extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region. Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan’s "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture (especially Hong Kong’s) is received in Japan. Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies. |
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... discourse on its relation with Asia . 8 Japan's defeat in World War II and the subsequent American occupation drastically changed , even curtailed , Japanese cultural orientation toward other Asian countries as a colonial power . The ...
... Huntington's argument has been countered by the discourse of " Asian values , " which was advocated as key to understanding the recent economic success in the region . The rapid economic growth of Introduction : Japan returns to Asia II.
... discourses can be described as a collusive interplay , as they share much in their essentializing of the cultural / civilizational differences between West and East.1 13 In this context , the Japanese experience of modernization and its ...
... discourse of “ Asian values " and Japan's cultural project of a " return to Asia " should be considered in this context . As Stuart Hall ( 1995 , 190 ) neatly defines the concept : " Globaliza- tion is the process by which the ...
... discourses has been seriously put into question ( Satō 1998 ; Yamamuro 1998 ) .18 In this book , I will conduct an investigation into Japan's encounter with " modern " Asia through a focus on the diffusion of Japanese commercialized ...
目次
1 | |
Cultural globalization reconsidered | 23 |
The discourse on Japan in the global cultural flow | 51 |
3 Localizing Japan in the booming Asian markets | 85 |
Japanese TV dramas in Taiwan | 121 |
Nostalgia for different Asian modernity | 158 |
6 Japans Asian dreamworld | 199 |
Notes | 211 |
References | 233 |
Index | 261 |