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WorldCat.org

Schmitt Bernd ; Shimamura Kazue ; Hirose Morikazu

バーンド・H.シュミット著 ; 嶋村和恵,広瀬盛一訳

経験価値マーケティング : 消費者が「何か」を感じるプラスαの魅力

Keiken kachi māketingu : Shōhisha ga nanika o kanjiru purasu arufa no miryoku